SEO + Local Visibility Audit

Can the right customers actually find you?

Ranking reports can tell you where a keyword moved. They don’t always tell you whether your search visibility is actually helping the business.

I’ll review how your business shows up across organic and local search, from your website and Google Business Profile to the searches that matter in your market, to determine what’s working, what may be holding you back, and where the real opportunities are.

Independent analysis. Clear priorities. No SEO retainer waiting at the end.

Website + Conversion Audit

You’re showing up in search. But are you showing up where it matters?

Your business can rank for hundreds of keywords and still be missing the searches most likely to turn into business.

You might be getting organic traffic but not enough leads. Your Google Business Profile may appear in one part of your service area and disappear in another. Competitors may consistently outrank you for your highest-value services. Or your reports may look positive while you’re still wondering what SEO is actually contributing.

An SEO + Local Visibility Audit looks beyond the headline numbers.

The goal isn’t to find more keywords to put on a report. It’s to understand whether your search presence is putting your business in front of the right people, in the right places, for the right reasons.

What I Review

A #1 ranking doesn’t mean much if it’s for the wrong search.

Rankings are useful. Context is better.

SEO performance shouldn’t be judged by the biggest number of ranking keywords, the greenest report, or whether one keyword moved up three positions last month.

The better questions are:

What are you visible for?
Where are you visible?
Who are you competing against?
Is the visibility relevant to what you actually sell?
And is search contributing to the business in a meaningful way?

That’s the context I’m looking for.

If your SEO is performing well, I’ll tell you. If there are gaps, I’ll show you where they are. And if the data doesn’t support the story you’ve been hearing, we’ll look at that too.

Organic Search Visibility

Are you visible for the searches that actually matter to your business?

I’ll review your current search presence, keyword visibility, organic traffic, priority services, and search intent to understand where you’re showing up and where meaningful gaps may exist.

Local Search + Google Business Profile

Can customers find you when they’re searching in your market?

I’ll evaluate your Google Business Profile, local visibility, business information, categories, services, reviews, geographic relevance, and other signals that can influence how your business appears in local search.

Technical SEO Foundations

Can search engines properly find, understand, and index your website?

I’ll look for technical issues that may be interfering with search performance, including crawlability, indexation, site structure, redirects, canonicals, metadata, internal linking, structured data, and other technical foundations.

Content + Search Intent

Does your website have the right content for what your customers are searching for?

I’ll evaluate your core pages, service content, location content, keyword targeting, search intent, and potential content gaps to see whether your website aligns with the searches most important to the business.

Competitive Search Visibility

Where are competitors gaining ground that you’re missing?

I’ll compare your search presence with relevant competitors to identify visibility gaps, stronger-performing content, local opportunities, and areas where competitors may be capturing demand you’re currently missing.

Authority + Off-Site Signals

What is the rest of the web telling search engines about your business?

Where relevant, I’ll review backlinks, citations, business information consistency, reviews, and other external signals that may be strengthening—or muddying—your search presence.

When an SEO Audit Makes Sense

You don’t need an SEO audit just because a tool gave your website a score of 72.

  • You’re paying for SEO but aren’t sure what you’re actually getting from it.
  • Organic traffic is increasing, but leads aren’t following.
  • Rankings have dropped and no one has clearly explained why.
  • You’re ranking for plenty of keywords, but not the services that matter most.
  • Competitors consistently appear above you in organic or local results.
  • Your Google Business Profile isn’t generating the visibility or activity you’d expect.
  • You’re expanding into new services or markets and want to understand the search opportunity first.
  • You’re considering changing SEO providers and want an independent assessment.
  • Your reports say SEO is performing well, but the business results don’t seem to match.
  • You want to know where you stand before investing more into SEO.

What You’ll Walk Away With

Not a 100-page crawl report you’re expected to decipher yourself.

An audit should tell you more than what a tool flagged. It should help you understand what matters, why it matters, and what deserves attention first.

  • Executive Summary:The SEO and local visibility findings that matter most and what they mean for your business.

  • Detailed Search Findings: A clear breakdown of what’s working, potential issues, visibility gaps, and opportunities identified during the audit.

  • Prioritized Recommendations: Recommendations organized by importance so your team knows where to start.

  • 90-Day Focus: A practical roadmap for what deserves attention over approximately the next three months.

  • Final Audit Report: A report you can keep or hand directly to your existing SEO provider, agency, internal marketing team, or other partner.

  • Audit Review Meeting: A one-on-one walkthrough of the findings, recommendations, and your questions.

SEO Audit vs. Website Audit

What’s the difference between an SEO Audit and a Website + Conversion Audit?

An SEO + Local Visibility Audit focuses primarily on whether the right people can find your business through search: organic visibility, local search, Google Business Profile, rankings, technical SEO foundations, content, and competitive positioning.

A Website + Conversion Audit focuses primarily on what happens after someone reaches your website: messaging, usability, user experience, conversion paths, calls-to-action, forms, trust, mobile experience, and website performance.

There’s naturally some overlap. If I identify something outside the primary scope that materially affects what I’m reviewing, I’ll give you the context rather than pretending the channels don’t affect one another.

SEO Audit

FAQ

Clarity starts with knowing what to expect.

An SEO audit is an evaluation of the factors affecting how a website performs in organic search. Full Audit’s SEO + Local Visibility Audit goes beyond a basic technical scan to evaluate search visibility, technical foundations, content, search intent, local presence, Google Business Profile, competitive positioning, and other relevant signals.

Yes. For businesses where local search matters, local visibility is an important part of the audit. That can include Google Business Profile, local search presence, service areas, reviews, citations, local website signals, and competitors.

No. Full Audit provides independent analysis and recommendations rather than ongoing SEO implementation. You’ll receive prioritized recommendations that can be taken to your existing agency, SEO provider, website team, internal marketing team, or another partner.

Where relevant, yes. I’ll evaluate the searches associated with your services, current keyword visibility, search intent, and opportunities that may deserve greater attention. The goal isn’t simply to produce a giant keyword list; it’s to identify searches that are meaningful to your business.

No. Search rankings are influenced by many factors and aren’t something Full Audit can guarantee. The audit is designed to identify issues, opportunities, and priorities so you can make better-informed decisions about your SEO.

The audit can evaluate the strategy, execution, and results of SEO work currently being performed, but the goal isn’t to look for reasons to criticize your provider. It’s to independently determine what’s working, what’s not, and whether there are meaningful gaps or opportunities you should know about.

You’ll receive your final report, prioritized recommendations, approximately 90 days of focus, and a review meeting to walk through the findings. You can then take those recommendations to your current provider, internal team, or another partner.

Search Visibility Shouldn’t be a Guessing Game

Find out where you’re showing up, where you’re being missed, and what deserves attention next.